The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
KoMarketing Associates
MARCH 3, 2014
As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.
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