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Sales Enablement: How to Improve Your SDR’s Productivity

PureB2B

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. The Tools SDRs Need to Optimize Results.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. There are solutions out there that offer ‘optimization’ and ‘testing’. Adopting a New Approach.

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Close the Sales and Marketing Loop with Leadsbridge Integration

ActiveDEMAND

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

Demonstrating that mobile usage drives revenue can help marketers justify investing in advertising tactics like mobile-optimized landing pages and search ads that provide a positive experience for customers on their phones and tablets. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020.

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75 Mind-Blowing Sales Statistics That Will Help You Sell Smarter in 2017

Hubspot

This list of 75 sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call. Sales Statistics [2017]. Improving sales funnel efficiency (18%). Luckily, not all sales-related data will bum you out.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Content ROI Statistics. . #14.

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How to 10x customer engagement with webinar marketing

SpotMe Blog

This helps move leads further down the sales funnel and establish long-lasting relationships with customers. 5 Promote across multiple channels Use social media, event email marketing , PR, and advertising to spread the word about your webinar. Nurture leads. Higher retention rates. Find out why.