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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube.

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Marketing influencers: our 2018 Top 30

Exo B2B

These influencers are all over the place. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. Active blog and other publications.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. The Annual List.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Read more on How to Assimilate Competitive Benchmarking in Social Media. Building a personalized account-based marketing strategy ensures that efforts of personalization are effectively communicated to one target account at a time. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

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Understanding the New Roles in Marketing

Hubspot

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Inbound Marketing Strategist.