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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Here’s a striking revelation: Despite all respondents making plans to adopt AI, only half were able to choose the correct definition for both predictive and generative AI when presented with both side by side. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why. Get tailor-made AI

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How to Create a Successful B2B Sales Experience

SalesIntel

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The experience is often complex, requiring a deep understanding of the client’s business, their pain points, and how the offered solution aligns with their strategic goals.

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Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. What do these revised projections mean for IT solution providers? Overall spending is forecast to rise for IT hardware, software and services to $2.5

Gartner 40
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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. That’s why we’re here. Health IT Resources.

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2021 State of the Top 25 Content Marketing Events

nDash

6: Gartner Marketing Symposium|XPO. Host: Gartner. The Gartner Marketing Symposium ‘s 2021 theme is “Connect for resilience and growth.” The Martech Conference is a free virtual event featuring expert-led presentations and training delivering actionable tactics and proven strategies. Where: Virtual.

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Leading Brands into Holistic CX: A conversation with Alfred Binford and Mark Smith of CSG

The Customer

So, at CSG I lead an organization we refer to as our customer engagement unit which is a global business that houses all the solutions that CSG has that literally allows us to affect every phase of the customer life cycle and complements our legacy in the other parts of CSG. TheCustomer.