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The Future is Interactive Content: 5 Predictions for Marketers in 2020

Martech Advisor

Innovative brands that effectively cut through the noise can leverage “first mover” effects to dramatically grow their fans and followers. Mobile-first will come to mean much more than just responsive design or targeting. The inherent virality of playables is key to unlocking new levels of success.

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Agility Will Rule in the Era of Engagement Marketing

Adobe Experience Cloud Blog

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. The internet never sleeps. Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

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Why Marketers Suck at Video — and How to Fix It

Hubspot

We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy. It’s hard to measure the impact of video, so our collective yardstick for success has become the viral video : an internet phenomenon that only.0001% Us marketers are a tight-knit tribe.

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Copywriting Lessons From Companies Doing It Right

Hubspot

As brands embrace publishing, they’re becoming first-movers and capitalizing on the channels that allow them to tell stories with some actual substance, like this recent collaboration between Medium and Marriott hotels. First, the article isn’t written by Intel’s media relations team. For the B2B Marketers: Intel.