Remove First-Mover Advantage Remove Google Remove Network Marketing Remove Social Networks
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How to Write LinkedIn Company Page Articles, and Why It’s a Pretty Big Deal

Contently

I didn’t see an official announcement from LinkedIn, but based on a straw poll of marketing friends, it appears to be available to a lot of admins of LinkedIn company pages. Which is what happens when you get a couple margaritas in me at Content Marketing World). First-mover advantage. First-mover advantage.

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The subtle art of strategic planning in B2B marketing

Exo B2B

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below. Example of SWOT: (Note.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. Thanks for the traffic! – Jay).

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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. The first is the “personal network effect” that I’ve described previously.

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1 Billion Facebook Users in 2012? Not So Fast

Biznology

We reported on it over at Marketing Pilgrim. Large countries don’t see Facebook as their social network of choice – Where could huge growth come from for Facebook? The only trouble is that neither country is giving Facebook its social media crown. Score one for Google that many have forgotten!).