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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

Even some of the largest corporations began as startups. To get where they are today, big companies once relied on innovative products and SMB marketing. Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. Dollar Shave Club. Source: YouTube.

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6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Free tools to help kickstart your marketing journey. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential. A glimpse of what lies ahead.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

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17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. The slow death of traditional advertising is sure and steady. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. So what was so special about Amazon’s marketing strategy that made the company such a huge a success?

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