Sword and the Script | B2B
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.
SalesIntel
JULY 10, 2023
Intent data acts as a guiding light, illuminating the path to success by providing valuable insights into prospects’ online activities. Intent data equips sales teams with a competitive edge, arming them with valuable insights about prospects’ intent signals and buying behavior.
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Heinz Marketing
MARCH 22, 2020
Making your virtual events stand out: As a B2B industry we are about to shatter the all-time record for webinars in Q2. Everyone will be doing them, and very quickly (if it hasn’t happened already) your prospects will start to ignore them and have a very, very difficult time separating the signal from the noise.
Content4Demand
MAY 21, 2020
This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.
Terminus
DECEMBER 15, 2017
Let’s say you’re planning a campaign to promote an event to your Tier 1 accounts in a specific region. You could further segment that list by the various industries represented in Tier 1 and adapt the advertising copy and creative to why the event would matter for someone who works in that industry. Intent Signals.
Salesforce Marketing Cloud
FEBRUARY 6, 2024
To support their sales efforts, they lead presentations and product demos and build customer relationships in person at the prospect’s place of business, at a trade show or convention, or in a location that’s near a prospect where they can engage face-to-face. This sales approach is still common, even in the digital age.
SalesIntel
APRIL 11, 2024
Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. Network with other attendees, share contact information, and quickly connect with post-event managers. This allows you to tailor your outreach messages and offers to increase engagement.
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