Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Heinz Marketing

MARCH 22, 2020

Making your virtual events stand out: As a B2B industry we are about to shatter the all-time record for webinars in Q2. Everyone will be doing them, and very quickly (if it hasn’t happened already) your prospects will start to ignore them and have a very, very difficult time separating the signal from the noise.

B2B Thought Leadership 83

B2B Thought Leadership Webinar Metrics Account Based Marketing B2B 83

Terminus

DECEMBER 15, 2017

Let’s say you’re planning a campaign to promote an event to your Tier 1 accounts in a specific region. You could further segment that list by the various industries represented in Tier 1 and adapt the advertising copy and creative to why the event would matter for someone who works in that industry. Intent Signals.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

SalesIntel

APRIL 11, 2024

Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. Network with other attendees, share contact information, and quickly connect with post-event managers. This allows you to tailor your outreach messages and offers to increase engagement.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. Network with other attendees, share contact information, and quickly connect with post-event managers. This allows you to tailor your outreach messages and offers to increase engagement.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Choozle

JANUARY 20, 2020

Their approach can include a mix of content marketing, email marketing, digital marketing, search engine optimization, events & promotions, and so much more. By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53