SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. The Impact of Your Trade Show Booth Why is your booth so important?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

sagefrog

NOVEMBER 14, 2023

The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts. Performance Metrics : Track key indicators such as conversion rates and customer retention. Adopting these elements can create a more cohesive and effective marketing strategy, leading to better results and ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Zoominfo

AUGUST 7, 2018

ZoHo comes equipped with a user-friendly interface and a variety of features for a lower a price point: Email marketing tools, gamification, lead management, and comprehensive reporting. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

ZoHo ZoHo comes equipped with a user-friendly interface and a variety of features for a lower a price point: Email marketing tools, marketing gamification , lead management, and comprehensive reporting. The mobile app version means B2B marketers can keep an eye on leads and reports from any location.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Hubspot

APRIL 19, 2017

Virtual events began in 1993, presented by Alan Saperstein and Randy Selman. They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. These events have become more popular among marketers for their lower cost and effort to produce. A Virtual Conference by HubSpot.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

markempa

OCTOBER 14, 2013

I reviewed hundreds of slides, but the information from a single slide I’m going to share with you today really caught my eye. Marie Wiese, President, Marketing CoPilot , ran an experiment with Grantek.com , a North American B2B systems integration company, to create a keyword strategy that would support lead nurturing.

Lead Generation 120

Lead Generation Clickthrough Planning Generation 120