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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? One asking to stop sending emails. The other asks what you’re offering.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

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Conversica Names Former IBM Exec, Terrie Banuelos, to Vice President of Global Sales

Conversica

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion.

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Conversica Strengthens Leadership Team with Key Appointments

Conversica

Due to businesses now operating predominantly in an online or digital world, there’s been an overwhelming interest in Intelligent Automation solutions that help to drive revenue and augment customer-facing teams. I see a tipping point for enterprises to utilize IVAs across all business operations.

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Top Marketing Strategies for Small Businesses

Sharpspring

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Your Choices.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Isn’t that worth the 5 cents per contact that Flowtown charges?