Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. “Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. About Vidyard.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. Platforms, not point solutions.

Account Based Marketing 112

Account Based Marketing Enterprise Management Work Management Marketing Management 112

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Getting Started With Marketing Automation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Set it up, and let the platform do the work.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Enterprise Edition adds the complex security needed by large organizations but sticks to simple campaign flows. Revenue Cycle Management blazes an important new trail for others to follow. The most extensive enhancements provide finer-grained control over user rights.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. That means even the absolute increase was down: $11.2

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. In both public announcements and private conversations, Salesforce leaders made clear their focus is on much bigger game: becoming a strategic enterprise technology supplier on par with IBM or HP.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . When buyers explore Hubspot, they most frequently compare it to these 5 tools.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 100

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 100

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. It is broken up into two products: Genius Pro and Genius Enterprise.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Choosing the Right Platform. As we all know, you get what you pay for and free doesn’t always mean better. Creating Content That Resonates.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. This seems like a no-brainer, but with so many platform providers out there, it can be challenging to find a strong fit.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

PureB2B

MAY 30, 2022

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. What hardware or software is a company using? The same thing happened in B2B marketing.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

AUGUST 17, 2016

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians.

Marketo 48

Marketo Marketing Automation Services Enterprise Management CRM 48