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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Marketing Automation: Marketo , Pardot , Act-On. Bing Ads Accreditation. WordStream’s PPC University.

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How to Thrive in Google’s New Mobile Search Index

Adobe Experience Cloud Blog

Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts. With more than 3.2 Create a Mobile-Optimized Website.

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Register here!

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21 Stats You Need to Know About Marketing Automation

SnapApp

Marketo. . eMarketer. . Searches for ‘marketing automation’ are at an all time high according to Google. Google Trends. . Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Nucleus Research. . Three Deep & Ascend2. . . Three Deep & Ascend2. .

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The State of Marketing Technology, in 12 Charts

Contently

Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses. Options range from the ubiquitous and free (Google Analytics) to the wildly expensive and advanced tools offered by powerhouses like SAS and Oracle.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Google “lead nurturing” and you’ll get back 81,900 results. What is lead nurturing?