Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. This will be more true once Marketo finishes its planned migration of activity data to a combination of Hadoop and HBase.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Who Marketo Summit Is For.

Trending Sources

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

Today, we announced a solution with Google that changes the game. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. When a purchase is made online, Google has made it fairly easy for marketers to tie revenue back to the ad.

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. I fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on marketing automation and related categories like revenue performance management. Marketo recently launched a low-cost product that competes directly against HubSpot.

How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Modern B2B Marketing

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Generating more leads from Google AdWords can be tough once you reach a certain threshold. Google added a new advert extension towards the end of 2016 that allows searchers to text advertisers from their adverts.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Hey Google.

How to Thrive in Google’s New Mobile Search Index

Modern B2B Marketing

Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. Google’s solution is to split its index of web pages into two parts, one for desktop and one for mobile, to provide the best user experience on each device.

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We also use Google+ Authorship tags to help tie our authors to their content in the search engines.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

Google Bought a Zoo [Infographic]

Modern B2B Marketing

Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. Time to pay attention to Google+).

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives?

The Google + Impact

Modern B2B Marketing

It’s no secret that Google is doing everything it can to encourage individuals and brands to sign on to Google+. Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi.

Is Google Hummingbird a Win For Marketers?

Modern B2B Marketing

Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for.

Social media strategy leaders: Lisa Marcyes

Biznology

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. Welcome, Lisa !

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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Modern B2B Marketing

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Author: Mike Tomita Stop the presses!

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Modern B2B Marketing

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. Newsflash—Google doesn’t care about links.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Indeed, Marketo already had a reasonable set of B2B social marketing features. But it’s not fair to let Marketo get all the attention.

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitter

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5 Steps for a Most Excellent Google Hangout

Modern B2B Marketing

by Jason Miller So you want to host a Google hangout? Google+ is the sleeping giant of social media networks. I have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Google makes it out to be by any means.

Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference

Modern B2B Marketing

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? They might google a brand, look at pictures of the car and end up on a dealer’s website.

What’s the Value of a Google Hangout for Marketers?

Modern B2B Marketing

Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. The most compelling feature of Google+ for marketers is the Hangout and Hangout On Air. Marketo has hosted 4 Hangout On Air’s over a period of two months.

The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800. Google Review Count: 34,500.

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Are Machines the Future of Marketing?

Digital B2B Marketing

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

4 Ways Google+ Hangouts Can Increase B2B Productivity

Modern B2B Marketing

by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support.

3 Steps to Get Ready for Marketo’s Marketing Nation Summit

6sense

On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. From Marketo’s workshops to more informal opportunities to connect with thought leaders and bring your marketing execution to a new level. Here are a few pointers on how to make sure the city and the Marketo Summit work for you.

How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. He starts this process on Google, searching “how to build a content team.”

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Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear. Sam Richter, author of "Take the Cold Out of Cold Calling,” shares few tips for using the Google to find news about a prospect or company and to identify individuals with particular job titles.

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Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways

Modern B2B Marketing

Author: Dennis Bronnikov Recently, Google and Nestle blew away the tech scene by announcing the Android KitKat, the name of Android’s next operating system. What marketing tips could we glean from the Google and Nestle partnership?

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Online Reputation Management: Defending Your Company from Google Defamation

Modern B2B Marketing

Have you ever conducted a Google search for your own name? Actually, it is an extremely important aspect of B2B marketing in the “Age of Google” What a search engine reveals about your company matters immensely. Controlling Google Page 1.

7 Tips for a Successful PPC Landing Page

The Point

Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently.

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Marketing’s Artificial Intelligence Revolution Is Here

Contently

Google’s AlphaGo program defeated the world champion in the complex game of Go , a landmark in AI development. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Chief marketing officers have one of the hardest jobs in the corporate world.

5 Things You Should Know About Google+ Business Pages

Modern B2B Marketing

by Jason Miller Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. If you don’t have a Google+ profile, start by creating one.