Search Engine Journal

MAY 31, 2020

Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to evergreen content. The post What Is Evergreen Content & Why Should You Care? via @JuliaEMcCoy appeared first on Search Engine Journal.

Content 140

Content Traffic Organization Content Marketing 140

B2B Marketing Directions

MAY 31, 2020

(For the past several weeks, my posts here have focused on the impact of the COVID-19 pandemic on marketing and on how marketing leaders should respond to the crisis. All fifty U.S. states have now begun the process of reopening their economies, and the job of marketing leaders is now to plan and execute marketing programs that will be effective during the recovery phase of the coronavirus saga.

Webinar Metrics 64

Webinar Metrics Planning Advertising Benchmark Trade Show 64

Hubspot

MAY 31, 2020

Marketing pioneer John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half.". This approach is problematic. Sales organizations that wait until a sale is won or lost to judge a playbook’s success only have one metric by which to measure their efficacy. Without tracking their sales and pipeline activity, in addition to results at both an individual and company-wide level, it’s impossible for sales leaders to pinpoint weak areas.

Forecasting 62

Forecasting Sales Cycle Efficiency Activities 62

US Data Corporation

MAY 31, 2020

The June 2020 mortgage refinance prospect counts have been updated. The 30-year fixed interest rate mortgage remained the same at 3.56% at the end of May, according to a survey of prominent lenders, which is still very close to the 30-year low of 3.50%. On April 29th the Federal Reserve claimed to keep rates low for months to come. Our lists identify homeowners with high interest rates as well as the financial motivations that drive action.

Telemarketing 52

Telemarketing Marketing Prospects High Quality Lead Customer Surveys 52

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