marketing-services 
KoMarketing Associates
JANUARY 19, 2017
Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation. Using Digital Marketing to Connect with Millennials.
Contently
JANUARY 19, 2017
Unlike editors, marketers are trained to think about professional background when considering candidates. So taking this mindset to content marketing makes sense to them. Here’s the crucial detail everyone in content marketing needs to understand: Being an expert and communicating expertise are two very different things.
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Adobe Experience Cloud Blog
JANUARY 19, 2017
Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase.
Hinge Marketing
JANUARY 19, 2017
The post 5 Essential Components of a Visible Expert Toolkit appeared first on Hinge Marketing. Why Your Clients are Stressed and Why You Should Care Brand Personality: An Approach for Professional Services. Related Stories Is Your Consulting Firm Top of Mind?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Sprout Social
JANUARY 19, 2017
We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.
Leadspace
JANUARY 19, 2017
Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary). Department (default). Level (default). Company Employee Range or Revenue Range (Secondary). Watch: How Leadspace Predictive Scoring works.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
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Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base. Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. Download the Aggregage Intent Signal Service overview to learn more. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
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