Sun.Nov 20, 2022

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Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. . The post Are Press Releases Still Good For SEO? appeared first on Search Engine Journal.

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What does a Chief Marketing Officer do?

Terkel Marketing

What does a chief marketing officer do? From monitoring market trends” to establishing brand guidelines, here are sixteen answers to what a chief marketing officer (CMO) does: Magnifies the Brand Impact Marketing Strategy and Vision Grow the Brand Brand Guidelines Market Analytics Management Getting Cross-functional Buy-in Overseeing Planning for Better Implementation Fostering Company’s Growth and […].

Planning 105
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How to Find Niche Keywords for SEO in 3 Steps

Ahrefs

In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.

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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What Is a Lead Funnel and How to Create One in 5 Minutes?

Outgrow

What Is a Lead Funnel and How to Create One in 5 Minutes? Every business relies on a steady stream of leads to grow. That is why improving lead funnel efficiency should be among a company’s top priorities. This will help in turning cold prospects into potential customers and boost overall sales performance. But well, it isn’t just a walk in the park.

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What are eCommerce Platforms?

TrustRadius Marketing

Having an online presence is essential for businesses of all sizes. Whether you’re a small business or a retail giant, eCommerce can help you expand your horizons and improve business outcomes. eCommerce Platforms are best for small businesses and medium-sized companies. The tools and resources provided by vendors in this space can help you reach a wide audience with limited technical know-how.

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What Software Do You Need to Build a Website?

TrustRadius Marketing

Whether you’re a local business or startup looking to go virtual or an established company looking for a new solution, website-building software is key. With web building comes amazing and versatile tools to manifest the online presence of your business. Anyone can learn and benefit from the incredibly simple software, but it does require effort to achieve the best result for your customer base.