Sun.Sep 24, 2017

Research Says "Bullies" Dictate Most Buying Decisions

B2B Marketing Directions

The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus. New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W.

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How to Recover from a Marketing Mistake

Align.me

In marketing, we all make mistakes. So much of our work is automated that it’s really easy for them to happen. Nevertheless, it’s not about whether you do or don’t make a mistake, but how well you recover. That’s what I want to talk about today. Not all mistakes were created equal I think it […]. The post How to Recover from a Marketing Mistake appeared first on align.me. B2B marketing blog b2b marketing tactics

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot!

B2B Marketing Trends and What They Really Mean

PureB2B

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. Remember, it’s all about context. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.