Sun.Jun 16, 2019

The Ultimate Guide to Creating a Winning B2B Influencer Marketing Strategy


B2B influencer marketing is by no means a cake walk. A typical B2B buyer is well-informed and shrewd and follows a well-researched journey before making a decision. According to Forrester Research , 74% of B2B buyers conduct more than half of their research online even before meeting the vendor.

6 Lessons B2B Content Marketers Can Learn From Fiction Writers


What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things.

With Personalization, Less Can Be More

B2B Marketing Directions

There is no longer any doubt that marketers overwhelmingly believe in the value of personalization. Most marketing leaders now view personalization as essential to marketing success, and providing personalized messages and customer experiences has become a top priority in many companies.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Conversica Software Engages Service Customers in Email Dialogue