Spiralytics
JUNE 16, 2019
B2B influencer marketing is by no means a cake walk. A typical B2B buyer is well-informed and shrewd and follows a well-researched journey before making a decision. According to Forrester Research , 74% of B2B buyers conduct more than half of their research online even before meeting the vendor.
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B2B Marketing Directions
JUNE 16, 2019
There is no longer any doubt that marketers overwhelmingly believe in the value of personalization. Most marketing leaders now view personalization as essential to marketing success, and providing personalized messages and customer experiences has become a top priority in many companies. Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance.
Stevens & Tate
JUNE 16, 2019
Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.
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