DiscoverOrg

MARCH 5, 2018

The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence? How is it different from a lead list?

Purchase Intent 265

Purchase Intent Marketing Automation Services Buying Cycle Marketing Prospects 265

KoMarketing Associates

MARCH 5, 2018

In terms of impact, marketers gave AI a 6/10. ICUC Social conducted the “Artificial Intelligence Survey” in 2017 to determine how marketers felt about AI and its usefulness in the workplace. Respondents were asked to rate the importance of AI on a scale of one to ten, with ten being “extremely important.”

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Content Standard

MARCH 5, 2018

I like to think of this in terms of actions rather than conversion, because far too often we miss out on a lot of positive visitor behaviors simply because a visitor didn’t immediately move on to making a buying decision. With experience-oriented testing, you’ll aim to improve content engagement KPIs. Do they go on to read more?

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Heinz Marketing

MARCH 5, 2018

Where you can have revenue responsibility, but also – for lack of better description – kind of take the long view and do the right thing for the long-term value of the business and the brand. Talk a little bit about the cultural requirements to take that kind of an approach to Marketing. Joe: Yeah, that’s a great point.

Peer-to-peer 50

Peer-to-peer Webinar Metrics CMO B2B Sales 50

Advertiser: ZoomInfo

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?

Customer Satisfaction

Advertiser: Showpad

But to do so, you must first recognize where you stand in terms of maturity. The Showpad Sales Transformation Maturity Model helps organizations understand where they are today in terms of meeting buyer expectations, and how key teams can drive transformation that impacts the bottom-line.

Purchase

Advertiser: ZoomInfo

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

Zoominfo

Advertisement

This means moving beyond what most basic PPM tools offer to a tool that better fits their needs and sets them up for long-term success. To survive in the future of work and beyond, PMOs need to evolve. But there are some important things to consider when adopting a whole new tool.

Tools

Advertisement

But there are many intent signal data options and many confusing terms used to describe them. How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ?

Intent Signal

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals.

Account Based Marketing

Advertisement

Inside you’ll find: Ways to optimize your web content over the long-term. Here are some tips to make sure you’re executing the right content strategy that will lead to higher user engagement and lead generation. How visuals add strength to your content strategy. Why social proof is important for B2B. Reader interactions based on content type.

Content Marketing

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.

Personalization

Speaker: Mark Hunter, CSP, “The Sales Hunter”

The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen.

Marketing Prospects