NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

readwrite

APRIL 7, 2010

On the back-end, you can customize settings like device frequency capping (how many times an ad is delivered to a unique device), time restrictions (when an ad should be played), a target impression goal (how many times a video is served), ad placement (pre-, post- or mid-roll) and geo-targeting. Drop a pushpin, set the radius in miles.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Service 40

Online Marketing Institute

NOVEMBER 16, 2012

Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. Sponsored by Doubleclick. Your emails are just not interesting. Register now! Email a friend. Contact Sundeep. Contact Editors.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

WebMarketCentral

AUGUST 14, 2007

The Advertising Is Good For You blog tracks these statistics from DoubleClick. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick). The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

Inbox Insight

DECEMBER 18, 2018

DoubleClick – a Google marketing platform that combines advertising and analytics. Frequency Capping – restricting the number of times a specific user is shown advertising. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Martech Advisor

OCTOBER 17, 2019

The advertiser’s campaign contains details about the target audience, budget, frequency caps, and much more, whereas, on the side of the publisher, they install the ad-network ad tags on their site. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Hubspot

APRIL 18, 2012

Active GRP, like the traditional offline metric, enables marketers to determine the reach and frequency of a given online advertising campaign. Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products. Active GRP (Gross Rating Point).

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28