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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

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How to create a re-engagement strategy that doesn’t insult your subscribers

Martech

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. Your Google account will remain active because of those other logins.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

To effectively create a brand marketing strategy , you can’t focus all efforts on one silo. After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. What are cross-channel campaigns?

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

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GreenRope Account Settings Best Practices

GreenRope

You may want to start by defining the following: You target markets. Each Group can have its own set of contacts, its own website, signup forms, drip campaigns, social media accounts, and more. Market segments. Social Collaboration. Media files. Inbound call/SMS management. GreenRope Groups.

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GreenRope Account Settings Best Practices

GreenRope

You may want to start by defining the following: You target markets. Each Group can have its own set of contacts, its own website, signup forms, drip campaigns, social media accounts, and more. Market segments. Social Collaboration. Media files. Inbound call/SMS management. GreenRope Groups.