article thumbnail

Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

Since the company first offered a behavior-data capture device seven years ago, it sold its devices through worldwide channel distribution with little branding. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. A Facebook page for Seymour. Following up.

article thumbnail

Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Brandpoint

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Paid Media is sponsored content, native advertising and content syndication. This is when you take your owned media, put money behind it, and distribute it to a larger audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers.

article thumbnail

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

We strongly believe in the connection between social media and SEO because of the propensity for active social media users to share and distribute links and content of the organization’s they follow and are passionate about. Live Events & Trade Shows. Mobile Marketing. Image and video optimization.

article thumbnail

The most important part of online video happens before you turn the camera on.

Biznology

Step 2 – What is the marketing objective, and therefore distribution, of your business video production project? There are too many articles and people out there suggesting that a professional services company can make good video content with their mobile device… this article is not one of them.