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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on. Direct Display – general advertising on websites, social media and apps via images, video, banners or other ad formats, to ultimately deliver brand messages to audiences. PR – Public Relations.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Direct marketing: Direct mail, emails, telemarketing. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ). Content marketing: Blogs, newsletters, content offers, premium content. Sales: Materials such as sell sheets, brochures, presentations.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

I started my career in public relations and I made the move over to product marketing while I was at Oracle. I learned so much there — during those 9 years, we were doing so many things that, at the time, were at the forefront of marketing. Q) Looking ahead, what are your plans for Sitecore going forward?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Instant message call to action promotions. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. Traffic generator.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),