article thumbnail

Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. There is no wait with email marketing. Email marketing is more personal.

article thumbnail

Should You Outsource Your Social Media Efforts?

Online Marketing Institute

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

Not all marketing copy goes in front of the customer. Writer, director, and producer of film and television, Steve Stockman, shows you how to think like a director by focusing on story first and foremost. Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) by Seth Godin.

article thumbnail

Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He’s even sent 10,000 videos himself.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. link] BJ-Global Group Thanks for explaining some benefits of using television advertising. Yep I see the connection with Social Media. Thanks for the great video.

article thumbnail

How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

article thumbnail

Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

You can do that with a few remote vendors like content master and even cell phones backed up by proper content marketing campaigns. Um, you know, I joked last week to someone that there’s more technology in your phone right now, there’s more media production in your phone than a 1990s television studio.