sales 
KoMarketing Associates
OCTOBER 20, 2020
was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Turning to Popular Marketing Channels for Success. At the top of the list (5.3) also made the list.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there market factors that indicate the account is a high-propensity target?
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The Point
JUNE 26, 2013
From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. (One First, let’s talk about “optimal” attendance.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results?
The Point
MARCH 11, 2010
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. You don’t need to disguise your brand necessarily, but if the goal of the email is to get the reader to register for the event, the less that event appears to be a litany of reasons to buy your product, the better.
Lake One
MARCH 31, 2020
Trade shows are an important part of generating leads and filling the sales pipeline for many. More importantly, what strategies can you do to help fill the sales pipeline? There are still ways to get “out there” Here are 5 B2B marketing strategies to keep your sales pipeline active: Host a Virtual Event.
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