all-in-one Digital Marketing Funnels Distribution Newsletter Storytelling 
Contently
DECEMBER 13, 2022
As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.
ClearVoice
JANUARY 26, 2024
At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.
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Martech Advisor
JANUARY 24, 2020
Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.
DealSignal
DECEMBER 28, 2021
What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. If you want to move prospects down the funnel, demand generation is critical.
Anyword
MARCH 11, 2020
Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. We’ve also rounded up some of our favorite content on the topic as extra reading — all of it has been informed by our work with hundreds of leading publishers over the years.
Content Marketing Institute
OCTOBER 15, 2017
We developed the audience journey as a tool for content marketers. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. It focuses on “help” content. How do you identify an effective space in the content arena for your brand?
Hubspot
AUGUST 14, 2017
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. But behind strong video, you also need strong storytellers. August 7, 2017.
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