How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?
Vision Edge Marketing
JUNE 4, 2024
we’ll review the role of customer and prospect validation, outline the steps for conducting and using it, and provide some examples along the way. Assumptions can lead to costly missteps. Example: A cosmetics brand seeking to launch a new skincare line conducts validation research among its target demographic.
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