SalesIntel

AUGUST 14, 2023

So, let’s equip ourselves with these CFO-friendly paid ad tactics and embark on a journey of marketing success that speaks the language of business and secures the support and admiration of our financial counterparts! B2B display advertising can effectively nurture leads and create demand among your target audience.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Anteriad

JANUARY 3, 2023

Predictive analytics promised that the innovative marketer would be able to “guess” which leads would be most valuable in filling even the most ambitious sales funnel. The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

Intent Data 40

Intent Data Lead Generation Intent Lead Ranking 40

SmartBug Media

OCTOBER 9, 2019

Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market. The number of new contacts you’ve generated, downloads of content marketing collateral, and engagements with emails mean nothing if you aren’t in tune with your target audience.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

Hubspot

SEPTEMBER 21, 2016

Retargeting is a method of digital advertising that aims to entice users back to an advertiser’s site after they have left. Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Rev

JANUARY 18, 2023

So, despite being the best on the market, you struggle to hit your sales goals. If you apply what you’re about to learn in this guide, you can start to harness the power of demand generation (demand gen) to increase your sales pipeline with quality leads. What is a demand generation funnel? But it doesn’t have to.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

PathFactory

FEBRUARY 26, 2020

This strategy is often used to acquire a specific, high-value customer, as opposed to attempting to acquire as many audience members as possible in the hopes that at least one of them will move down the funnel. Once a minimum of 300 accounts has been identified on LinkedIn, you can start targeting this segment through paid advertising.

Account Based Marketing 96

Account Based Marketing ABM Linkedin Work Management 96

DealSignal

JANUARY 25, 2023

In order to effectively execute an ABM strategy, it’s essential to have a framework in place that brings together sales and marketing alignment. But to truly rise to excellence, you need to connect the dots across your entire organization, not just sales and marketing. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Single Grain

AUGUST 21, 2014

Marketing automation programs typically include a robust series of dynamic lists, segmentation rules and email automation logic options that help you automatically tailor your messages to the prospects’ individual needs. Small and mid-sized businesses are the fastest growing MA segment today.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. Banner ads A web banner or banner ad is online advertising delivered by an ad server. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. Banner ads A web banner or banner ad is online advertising delivered by an ad server. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Terminus

OCTOBER 30, 2017

The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20