LeanData

APRIL 8, 2015

“The combination of Marketo with LeanData allows our customers to take a whole new approach to lead nurturing and drip campaigns by segmenting by account details such as sales stage, account owner, customer status, products owned, or other account demographics. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

LeanData

APRIL 8, 2015

“The combination of Marketo with LeanData allows our customers to take a whole new approach to lead nurturing and drip campaigns by segmenting by account details such as sales stage, account owner, customer status, products owned, or other account demographics. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

“The combination of Marketo with LeanData allows our customers to take a whole new approach to lead nurturing and drip campaigns by segmenting by account details such as sales stage, account owner, customer status, products owned, or other account demographics. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Lead Liaison

JULY 5, 2016

Lead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions. With this new feature, Lead Liaison broadens its appeal to business-to-consumer (B2C) companies and educational institutions looking to use advanced marketing automation. About Lead Liaison.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

ANNUITAS

JUNE 12, 2014

Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. There is a problem, however, with the account-based marketing approach.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100

ANNUITAS

OCTOBER 9, 2014

Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. There is a problem, however, with the account-based marketing approach.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Kapost

JANUARY 6, 2017

He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data. Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. Here is a diagram showing the categories of tools in a CX-OX.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. These tools can help you find out.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). If your marketing is broken, marketing automation just gets you to the wrong place more reliably.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28