Outbrain

MARCH 28, 2022

It has been over three years since major browsers like Google Chrome and Safari announced their intention to fully phase out third-party cookies, the key mechanisms that have historically powered audience targeting and personalization on the modern web. Using better signals to build a future-proof identity and performance strategy.

CTR 52

CTR Advertising Agencies ROAS Privacy 52

Outbrain

MARCH 24, 2021

As our industry evolves and progresses, so should our approach to personalization and privacy. But the initial reactions to Google’s SameSite announcement, and their intention to move away from user-based targeting entirely, have failed to recognize the opportunities these shifts give both consumers and advertisers.

Multi-Touch Attribution 26

Multi-Touch Attribution CPA Cost per Acquisition ROAS 26

Porch Group Media

FEBRUARY 24, 2022

So, Luci, I’ll pick up on some of these data points, but, I guess the one I would ask you to comment on is ROAS. In your career at Comcast and PODS and in your other jobs, ROAS is the thing that you measure your world by. What kind of a family are they, what are their demographic characteristics, their financial status?

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

QuanticMind

OCTOBER 24, 2017

Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores. Note: Keyword-level bidding is not available in Shopping.)

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convert

NOVEMBER 8, 2022

With ad blockers, huge privacy shifts, tough competition, etc., Then, when Apple released its privacy updates in iOS 14.5, Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

APRIL 25, 2022

They’ve worked with some of the biggest names – Amazon, Airbnb, Salesforce, Uber – to increase conversion volume from LinkedIn, Facebook and Google Ads while increasing ROAS. They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales. Creating user intent-focussed ad copy. Top Clients: CISCO.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convert

APRIL 12, 2022

Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. Zach Goldstein, Public Rec. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. Zach Goldstein, Public Rec. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52