Only B2B
JULY 28, 2023
According to a study by Altera Group , 97% of marketers have stated that ABM has a higher ROI than other marketing initiatives, making it a top choice for businesses looking to drive revenue growth. According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation.
Engagio
JANUARY 20, 2024
And then this can then drive that prioritization and focus for the day-to-day marketing activities to shine that yield the greatest ROI.” “I feel like MQL ‘s are totally useless. His insightful advice will help you adapt your marketing approach to do more with less and prove its effectiveness.
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Engagio
JANUARY 12, 2021
Marketers who use ABM metrics—like engagement, journey, and ROI analytics—speak the same language as other executives. You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. We need to put actionable ABM metrics into place.
DemandBase
SEPTEMBER 17, 2018
Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. When the three pieces are seamlessly integrated, their value surpasses their individual ROI. Measure Marketing ROI: Best Practices from the Experts. Are you keeping up?
Directive Agency
JANUARY 9, 2019
According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Not convinced? What do I mean by this?
Directive Agency
JANUARY 9, 2019
According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Not convinced? What do I mean by this?
Directive Agency
JANUARY 8, 2019
According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Not convinced? What do I mean by this?
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