DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

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DemandBase Account Based Marketing ABM Marketing Management 63

Engagio

NOVEMBER 15, 2022

ABM Strategy Manager, discusses how to forecast your sales bookings and measure ROI on marketing channels. The post Forecasting Sales Bookings & Calculating Marketing ROI appeared first on Demandbase. Watch On-Demand as Andrew Slutzky, Sr.

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Forecasting ROI DemandBase Account Based Marketing 48

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers. So, how will you leverage intent data?

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Intent Data Intent B2B Sales ROI 62

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

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Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

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Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

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DemandBase Lead Ranking Vendors Comparison 62

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

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Advertising ROI ROI Advertisements Advertising 100

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

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DemandBase Intent Data Lead Generation Intent 48

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. B2B Marketers Find Success with ABM Tactics.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

MAY 15, 2023

Everyone’s talking about ROI these days when it comes to making technology purchases. ROI has always been important, but in today’s state of affairs, where we’re all looking for opportunities to reduce costs, tech purchases are being scrutinized as never before. Here’s how I look at it. Need the TL;DR version? I’d love to hear.

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Purchase DemandBase Thought Leadership ROI 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

FEBRUARY 13, 2023

A guide to empower digital B2B marketers with proven best practices to measure advertising efforts and demonstrate stronger ROI. The post Modern B2B Advertising Measurement appeared first on Demandbase.

Advertisements 62

Advertisements Advertising DemandBase B2B 62

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. We analyzed the performance of mature account-based programs that have been in place for some time and uncovered the behavior that drives the strongest ROI. 7 habits of mature ABM teams with high ABM ROI. The ABM metrics tracked by companies with strong and weak ROI.

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Account Based Marketing ABM Budget Programs Allocation 120

Engagio

NOVEMBER 10, 2022

In this article, we explore how data-informed strategies help marketers determine which processes, technologies, or positions drive the most ROI. How to Structure Budgets and Teams for Long-Term Growth appeared first on Demandbase. The post Purposeful Planning: Tech, Talent, or Programs?

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Budget Programs Planning DemandBase ROI 62

Only B2B

OCTOBER 13, 2021

Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Demandbase clients may win better sales quicker by integrating these products into one simple solution. Generation of ROI and providing qualified leads are their nucleus.

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Intent Data Intent Enterprise Management Work Management 118

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times.

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Touchpoints Marketing Attribution DemandBase Allocation 71

KoMarketing Associates

NOVEMBER 29, 2017

As high-tech marketers turn to ABM, agency-based marketers continue to deploy this tactic in an effort to generate ROI. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. Investment in a content management system and campaign management tools were a close second and third.

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Account Based Marketing ABM Work Management Demand 198

KoMarketing Associates

AUGUST 23, 2019

Demandbase recently conducted “The State of AI in B2B Marketing” report, and statistics showed that the majority of B2B marketers (84 percent) are planning, evaluating, implementing or using AI – this suggests that the interest in AI for marketing is high.

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Marketing AI Marketing Report B2B Marketing Planning 121

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. But third party data isn’t going away.

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DemandBase Lead Ranking Paid Search Agency Work Management 199

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. At Demandbase, we’ll be offering our online ABM certification courses free of charge – just use code CAREERGOALS at the registration page. Use this as an opportunity to gain new professional skills.

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Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JANUARY 20, 2024

And then this can then drive that prioritization and focus for the day-to-day marketing activities to shine that yield the greatest ROI.” ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts.

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million.

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Account Based Marketing DemandBase Forrester ABM 80

Engagio

JANUARY 16, 2024

Additionally, if you’re curious about discovering the ingredients for ROI success, check out the ROI Cookbook. Subscribe to the podcast: Apple | Spotify | Google | Audible The post The Best Podcast Conversations of 2023 That Sales Shouldn’t Miss appeared first on Demandbase.

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Conversion Best Practices Marketing Analytics Tools DemandBase 62

DemandBase

JUNE 9, 2020

More qualified accounts, shorter sales cycles, increased ROI, and a better experience for buyers. Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification. Mind-blowing. Ready to Dive In?

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Account Based Marketing ABM Course Conversion 72

Top Rank Marketing

NOVEMBER 15, 2023

This methodology will enhance strategies and achieve maximum ROI. With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.

Work Management 123

Work Management Marketing Management B2B Marketing B2B 123

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more. Why we care.

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Account Based Marketing Enterprise Management Work Management Marketing Management 114

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

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Work Management Marketing Management DemandBase Account Based Marketing 64

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. The marketers claimed that they observed an increase in ROI compared to other marketing tactics. Triblio is acquired by IDG. Final Words.

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Account Based Marketing Planning Lead Ranking ABM 152

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. The results of these adoptions are promising.

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Account Based Marketing ABM Ideal Customer Profiles Profiling 91

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. They saw great results and began doing more with their ABM strategy.

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Account Based Marketing ABM DemandBase Business 107

Only B2B

JULY 28, 2023

According to a study by Altera Group , 97% of marketers have stated that ABM has a higher ROI than other marketing initiatives, making it a top choice for businesses looking to drive revenue growth. According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation.

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Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Only B2B

JANUARY 9, 2023

Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. To increase ROI. Only the best qualified accounts enter the funnel if we place a strong emphasis on ROI. This is only one of the ways that an account-based marketing strategy optimizes ROI. Easy to Measure ROI.

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Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. This level of rigor ensures that ABM initiatives are aligned with business goals and deliver tangible ROI.

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Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Martech

MARCH 18, 2022

Some vendors –Crater mentioned Demandbase and 6Sense – address this challenge using extensive firmographic data, including business IP addresses. Read next: Getting back to basics on marketing ROI. ROI and attribution are not the same. ROI is a tricky term for marketers, she explained.

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Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 115

Engagio

JUNE 14, 2023

Invest in ROI calculators and customer stories that highlight cost justification and how your product makes your clients more effective. The post A CSO’s Guide to Quarter Closing in Difficult Times appeared first on Demandbase. You need to arm your teams with the right talk track for the times.

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DemandBase Forecasting Sales Cycle Transparency 62

Engagio

MAY 31, 2023

By prioritizing branding and shifting their marketing spend, they achieved profitability and better ROI — today 90% of the traffic to its platform arrives directly, unaided by search advertising. The post May The Wow Be With You: The Force of Emotional Impact and Stand-Out Marketing appeared first on Demandbase.

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Work Management Advertising Agencies Marketing Management DemandBase 108