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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Read on for details about shared SMB marketer pain points.

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Why we care about AI in marketing

Martech

Artificial intelligence can help monitor the outcomes of countless customer touchpoints, thus supporting campaign optimization. AI marketing tools also help to significantly reduce the risk of improper data interpretation, support optimal data integration, and eliminate data silos. AI platforms for SMBs. Better data management.

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Free and Discounted Tools to Support Intelligent Inbound During COVID-19

SmartBug Media

During these uncertain times, it’s inspiring to see so many businesses opening their virtual doors a bit wider to help support healthcare professionals, educators, and families whose lives have been significantly impacted by the coronavirus outbreak. Also, Krisp Pro and Teams are 30 percent off. Free and Discounted Technology Tools.

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9 Tools for Better Market Research

BenchmarkONE

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. SurveyMonkey has been around since the nineties, and it’s used by businesses from enterprise to SMB. But where do you start with your research process? 4: Social Mention. 8: Pew Research Center.

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. Quality over quantity!

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4 ways social media can revitalize small business competition

Sprout Social

According to the Sprout Social Indexâ„¢, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. But social data is a powerful tool that can strengthen each area of your business and help resource-strapped SMBs flourish. Develop new, in-demand products.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Examples include: Support for their SEO strategy. Support customer service and/or sales initiatives in the field. Establish the Contributing Team Its important to find the right team members to write. Team meetings.

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