Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Deliverability management.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Marketers who use third-party analytics tools see a 25% higher ROI than those who don’t.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ What is an email marketing strategy? Here’s what to include: Email marketing goals. Audience overview.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Litmus

JULY 7, 2021

They also see the highest ROI, 64% more than the one-month-or-less planners. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. Unique emails or automations take time to develop.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99