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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Using our patented natural language processing (NLP) , vast contributory network, and deep machine learning models, ZoomInfo is able to mimic how trained business professionals would evaluate company information at scale. Answering that question requires considerable logic and a far more nuanced approach to evaluating companies.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

3) Any apps that freelancers or hired services firms — agencies, consultancies, or other outsourced providers — are using. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Train and motivate them well. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? They don’t follow the rules; or there are no rules.

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Your Complete Marketo Migration Checklist

SmartBug Media

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward. If not, thank it for its service and move on.

Marketo 66
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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. First, add a registration invitation to your site.

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4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40