Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Salesforce Marketing Cloud

APRIL 21, 2022

Watch the webinar. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. They have defined value by segment and role so they have a clear idea of the problems they are solving and the messages they need to convey for each product.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? If you are using incorrect lead sources, will you be able to hit your metrics?

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? Do you think you can drive more deals that are attributed with marketing without good content?

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Pam Didner

SEPTEMBER 16, 2020

Identify the areas where marketing can add value. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

SEPTEMBER 4, 2019

Webinar production. Data cleaning and de-duplication. OptinMonster -- lead generation. We’re happy that so many HubSpot customers are getting value from their solutions. Account-based marketing tools. Call system integrations. SMS messaging. Accounting integrations. Interactive content. Loyalty program management.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75