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INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?. Facebook messenger integration with LinkedIn lead gen integration on the horizon?.

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The 2020 Data Governance Guide for Beginners

Martech Advisor

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Step 2: Streamline Data Availability.

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The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. As soon as you start using Marketo, you can easily connect your Marketo lists with LinkedIn, Facebook, and Google to create custom audiences that reach people who exist in your Marketo database. If you haven’t already, start with that analysis. Involve both sales and marketing in the conversation.

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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? Facebook Twitter LinkedIn. This impacts productivity.

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? Facebook Twitter LinkedIn. This impacts productivity.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Data cleaning and de-duplication. Facebook Ads -- targeted social ads. LinkedIn -- social network for professionals. Facebook -- social media and networking. LinkedIn Ads -- targeted social ads. ManyChat -- Facebook bot creation. ManyChat -- Facebook bot creation. Interactive content.

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Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

For example, many marketing organizations assume that in order to best target the needs of each buyer segment they serve, that they need to de-centralize marketing plans. Note: I believe very strongly in targeting overall, just not at the expense of strategy and customer focus and not as an excuse for de-centralizing budget or authority.