The Point

AUGUST 17, 2010

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing.

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Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

SEPTEMBER 9, 2013

In the case of email, if we don’t know the sender, then we’re trying to see if the email is junk mail. A good database marketing strategy and solid CRM implementation is critical. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. The “from” field might be a clue.

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Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Point

OCTOBER 3, 2012

The most common changes (in order): job function, phone number, and mailing address. According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

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InsideView Zoominfo Content Landing Pages 100

PureB2B

AUGUST 3, 2016

Database Marketing ) to other resources on your site. Keywords can be linked to landing pages or other pages, and you can have these lead to related offers or deals that your prospects might find interesting. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48