Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.”

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

The Point

NOVEMBER 29, 2017

Or Social Media Analytics. And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. Or Predictive.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

DealSignal

APRIL 27, 2023

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships. Renewed interest in data hygiene.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 30, 2015

How should I handle unstructured data, like social media content. All this “big data” stuff is getting bigger, and meaner, every day. . User-generated social media content may offer valuable insights into customer needs and issues. Like this post? Sign up for our emails here. Save this article as a PDF.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

DealSignal

MAY 6, 2019

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy. About the author: Michael R.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40