Anteriad

JANUARY 20, 2023

So, the takeaway here is that investing in a bunch of tools isn’t going to magically make using data more effective—but by first knowing how you want to use data you can create a well-thought-out plan and decide which tools make sense for your goals. How you collect data Where will you source your data?

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 21, 2023

Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust. Giving your sales team their time back by solving data hygiene problems will increase their trust in your CRM.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

SalesIntel

JUNE 16, 2023

is a platform that caters to sales, marketing, and recruiting teams by providing access to B2B contacts, including cell phone numbers, emails, direct dials, and buyer intent data. The platform integrates with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment to automate and optimize sales and marketing workflows.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

MARCH 22, 2023

As you develop and roll out your inbound marketing efforts, keep in mind that the content you create should be tailored to your audience segments. HubSpot’s State of Marketing Report says that marketing to three different audience segments is the most common among marketers. #3

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JANUARY 25, 2023

But, in order to personalize messaging, you need fresh, accurate data to work with. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

DECEMBER 28, 2021

The other data is primarily used by Sales and Marketing to segment these users into different groups, like emailing contacts at specific companies or following up with leads that engaged with certain content. Without accurate contact data, though, all the other data is useless.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

The other data is primarily used by Sales and Marketing to segment these users into different groups, like emailing contacts at specific companies or following up with leads that engaged with certain content. Without accurate contact data, though, all the other data is useless.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

JUNE 3, 2021

As you develop and roll out your inbound marketing efforts, keep in mind that the content you create should be tailored to your audience segments. HubSpot’s State of Marketing Report says that marketing to three different audience segments is the most common among marketers. #3

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52