Data Hygiene De-duplication Intent Data Segmentation 
Zoominfo
APRIL 27, 2022
For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?
Heinz Marketing
AUGUST 5, 2021
Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program.
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