Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Litmus

JUNE 10, 2024

That takes a lot of time, effort, and data that many email marketers don’t have. Here’s what they told us: they either struggled to find the right data, didn’t have the resources to experiment with personalization techniques, or were intimidated by the technical how-to behind the scenes.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. A company’s email sender reputation is a key factor in the deliverability of campaigns. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

NOVEMBER 27, 2018

Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. An opt-out means your future marketing emails will go to more actively engaged subscribers. That said, don’t rely solely on opt-outs to maintain a clean email list.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100