customer 
Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down.
Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.
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Act-On
APRIL 10, 2024
Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.
Martech
MAY 6, 2024
Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand.
Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. You won't want to miss it!
Vision Edge Marketing
APRIL 30, 2024
At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers.
Act-On
FEBRUARY 16, 2024
We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Email nurture campaigns help you build affinity with both customers and prospects. As you work to nurture leads, consider asking for input about your products or services.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. In this session you will learn: How to turn brand awareness into tangible market value. How to get out of your own way so the leads can flow in.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. In this webinar, she'll discuss how to make your website more customer-centric.
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Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Explore the process for defining your team’s Flywheel.
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