The Point

AUGUST 17, 2010

d) often overlooked as an effective way to reach customers and prospects. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 21, 2022

Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost. Diversify Your Marketing Mix. Are they taking a canned approach to their content, or are they customizing their services for each client? Retargeting campaigns.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Full Circle Insights

NOVEMBER 26, 2020

When CMOs build a positive relationship with the CIO and the two leaders collaborate effectively, the CIO can help the CMO achieve greater efficiency and innovation rather than being a gatekeeper who gets in the way of progress or delays deployment. . Marketing and IT teams’ share the role in ensuring great customer experiences.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Content that is created with the customer in mind will be far more effective. What problems does it solve?

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28