Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

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Paid Search Agency Brand Identity Branding Social Media 142

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. The reason why became clear in our focus groups. “I

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Advertising Agencies Advertisements Advertising Effectiveness 97

Content Standard

FEBRUARY 27, 2019

Their @SpotifyCares Twitter account is exclusively dedicated to responding to customer questions, offering information on product updates, and connecting followers with members of their technical support team. .” And if a brand comes off, well, phony, the transparency of the platform won’t offer them much reprieve.

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Social Media Budget Programs Service Tools 76

Hubspot

JUNE 17, 2011

Doing so on the open and transparent forums will go miles to repair relationships, as well as increase the confidence of onlookers. Marketing Takeaway: Apply that principle to your social media strategy by including videos, pictures, surveys, and other types of dynamic content. Who remembers Gallagher? Know Why They Laugh.

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Social Media Social Marketing Media Marketing & Strategy 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. The reason for this shift? Hallelujah! Are you using them?

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