Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Trust Marketing 314

Trust Marketing WOM Marketing Budget Marketing & Strategy 314

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Huptech Web

APRIL 30, 2024

Retaining a customer costs less than convincing a consumer to switch to your brand. How can you make your product unique to your customer? Do it the customer’s way, and you will not only have a fantastic business, but you’re irreplaceable. So, how do you identify a Repeat Customer? So what’s the plan?

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Hubspot

AUGUST 30, 2019

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Branding 77

Bluetext

MAY 8, 2023

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

EveryoneSocial

JANUARY 27, 2021

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Advocacy marketing is the process and strategy that encourages and equips employees and customers to share their enthusiasm for your company’s brand, products, services, or experiences.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149