Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Bluetext

MAY 8, 2023

SLA (Service Level Agreement) A contract (sometimes it’s internal, and sometimes you have a set expectation that you’ve discussed with your customer) outlining the level of service they can expect. MOFU (Middle of the Funnel) The stage of the customer journey where a potential customer is considering your product or service.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Hubspot

AUGUST 30, 2019

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. Build customer loyalty.

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76

EveryoneSocial

JANUARY 27, 2021

Advocacy marketing is the process and strategy that encourages and equips employees and customers to share their enthusiasm for your company’s brand, products, services, or experiences. When it comes to advocacy marketing, there are two types you can generally focus your efforts on: employees and customers. Advocacy Marketing Defined.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Moz

MARCH 14, 2021

Customer actions, like website visits, phone calls, messaging, and requests for driving directions. Acquiring and responding to all reviews as a core component of your customer service policy. It’s core to providing modern customer service, ensuring today’s businesses can be found and chosen on the internet.

Google 66

Google Digital Asset Management Lead Ranking Paid Search Agency 66