Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. A system for managing and publishing content, often on the web. CRM : Customer Relationship Management. Salesforce.com.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Gordon Graham Recommends.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? But this distribution surprised me. Extra resources are important. This is a shocking ratio to me.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Integrated B2B

MARCH 4, 2020

Of course, the claims you make in the white paper will always be more credible if they are supported with evidence, such as test results, research data or customer cases. Often, it is used as top-of-the-funnel, gated content designed to attract attention and capture a prospective customer’s data. So let’s prove it!

Paper 52

Paper Top of Funnel Marketing & Strategy Marketing Strategy 52

Content Standard

AUGUST 9, 2023

In November 2022, ChatGPT, an artificial intelligence chatbot and the fastest-growing app in human history , took the marketing world by storm—introducing new possibilities for content creation, optimization, and distribution. How will generative AI impact customer behavior? Is AI-generated content bad for SEO overall?

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Ambal's Amusings

SEPTEMBER 3, 2009

Scribd for reference and distribution of white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. If you want a happier and more engaged customer, integrate a detailed outline into your existing white paper workflow methodology.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Internal Editor, Insourced from SME Leadership.

Paid Content 106

Paid Content SME Product Tips 106

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). How it helps: monitors and tracks customer relationships. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Manage your sales process with custom pipelines and workflows.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience.

Paper 100

Paper Work Management Marketing Management SME 100