multi-touch 
Allocadia
JUNE 14, 2019
Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Her journey to ROI began with an integration between Allocadia and Marketo which helped organize plans and align marketing activities with corporate goals.
Allocadia
DECEMBER 11, 2018
Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Her journey to ROI began with an integration between Allocadia and Marketo which helped organize plans and align marketing activities with corporate goals.
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MKT1
JANUARY 11, 2024
AI products to make high-quality, multi-media content If you are spending the same amount of time or money creating videos, slides, images, diagrams, etc. AI use case(s) for marketers: Execute 1:1 personalized campaigns via your current tools (including Hubspot & Marketo). Fill out this form to apply. Email us at sponsorships@mkt1.co
Valasys
AUGUST 19, 2019
According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Synchronizing a multi-channel marketing strategy for engaging the customers ensures that there is a higher conversion & a greater overall return on investment.
Onalytica B2B
APRIL 20, 2016
Social platforms are responding by creating and refining curated user timelines, and only the top brands with the most engaging content will survive.” Digital marketing skills are in such high demand because we understand how to market to today’s always-connected, multi-device consumer. TOP 100 INDIVIDUALS. Britannia PR.
OutboundView
FEBRUARY 28, 2019
Another option would be to have someone curate the list for you by hand. Rather than churning out a bunch of unique, disjointed pieces of content, you can turn one epic piece of content into a multi-purpose series of articles, videos, and podcasts. Content should serve the entire customer lifecycle – from first touch to renewal.
xiQ
MAY 25, 2016
According to Jon Miller founder of Engagio and co-founder of Marketo generating account relevant content is integral to all ABM strategies: “Every sales process is the sum of its engagements. Sales and Marketing teams practicing ABM have two options for finding the most relevant content they can use to build relationships – Create or Curate.
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